Web2app competitive intelligence

Know what to
test next
in web2app.

Know which brands are growing, where they advertise, and what they test. Explore Meta and Google activity — then decide where to take your next growth experiment.

See plans ↗See how it works ↓
Growth & UA teamsCreative strategistsProduct teams & founders
Inside Analytics

The market, in perspective.

See the overall direction.

Break down advertising activity by category, brand, domain or page. Compare six months of activity and discover new additions to the market.

Overview with advertising activity breakdowns and a six-month comparison table
Overview
Market analytics · Ad research · Funnel research · AI assistanceExplore each part of the workflow below.
Built around your next decision

What are you
working on next?

Start with the question on your team's agenda.

When you’re planning the next growth cycle

Find the changes worth a closer look.

Compare competitor activity over time. Identify new entrants, emerging funnels, and shifts in your category before deciding where to investigate.

Explore Analytics →

How the feature helps

Choose a category and platformFocus
Compare monthly activityUnderstand
Identify brands to investigatePrioritize
Explore the platform

Understand the market.
Explore how it works.

Each feature answers a different part of your research question.

01 / Analytics

See what's changing
across your market.

Understand competitor activity over time, compare brands and categories, and identify where to focus your research.

For growth teams and founders planning their next direction.
01

Define your market

Switch between Meta and Google. Break down the market by category, brand, domain, or page.

02

Compare the dynamics

Compare six months side by side. Sort by volume or growth, and focus on players with meaningful activity.

03

Go deeper

Open a brand profile. Explore its trends, domains and funnels, Facebook pages, and languages.

02 / Ads Library

Understand the creative
behind the campaign.

Find relevant ads, explore their concepts and variations, and examine the messaging and activity behind each creative.

For creative strategists and UA teams preparing their next batch.
See pricing →
01

Find the relevant creatives

Search by text or meaning, then narrow by brand, category, language, and format.

02

Explore concepts and variations

Switch between individual creatives and concept families. Inspect copy and related ads.

03

Put each ad in context

Compare available activity, reach, and longevity signals to choose what deserves a closer look.

Ads Library with text and meaning search, concept families, filters and real advertising creatives
03 / Funnels Library

See the journey
beyond the ad.

Explore captured funnel screens and understand how competitors move from the first interaction to their offer.

For product and growth teams designing their next funnel.
See pricing →
01

Find a relevant funnel

Discover flows for the brands and categories you are researching.

02

Follow the captured steps

Review the sequence of landing pages, quiz screens, results, and paywalls that is available.

03

Understand the structure

Study how questions, personalization, and offers support the path to purchase.

Funnels Library showing Lola Speak’s captured screens and funnel details
04 / AI agent & MCP · All-inclusive

Research at the
speed of a question.

Describe what you want to understand. Let the agent collect relevant data, compare approaches, and organize the findings for your review.

Work where you already think.
Use the built-in agent, or connect AdSpyLab's data to your own AI assistant through MCP. Both come with All-inclusive, with 10,000 credits a month for your team.
See All-inclusive →
01 / SET THE SCOPE

Describe the research task.

Specify the brands, category, period, and question you want to explore.

02 / CONNECT THE DATA

Let the agent do the legwork.

Gather relevant metrics and creative information without manually assembling every part of the research.

03 / REVIEW THE FINDINGS

Go from information to direction.

Review structured findings and their supporting sources, then decide what to investigate or test next.

Follow the source

Connect each observation to the underlying creative, metric, or funnel screen.

Keep the time context

Evaluate changes across periods and check when supporting data was observed.

Separate signals from outcomes

Use competitor evidence to shape hypotheses. Validate performance with your own tests.

Choose your research setup

Pick a module.
Or take everything.

Buy the part of your workflow you need, or All-inclusive with MCP and the AI agent.

MARKET RESEARCH

Analytics

$490
per month · Cancel anytime

Find competitor activity worth investigating.

  • Overview & Monthly Stats
  • Brand profiles & growth trends
  • Meta & Google analytics
CREATIVE RESEARCH

Ads Library

$490
per month · Cancel anytime

Find references for your next creative batch.

  • Creatives & concept families
  • Text & meaning search
  • Creative activity signals
FUNNEL RESEARCH

Funnels Library

$490
per month · Cancel anytime

Study the journey from the first click to the offer.

  • Captured funnel screens
  • Quizzes & paywalls
  • Step-by-step exploration
THE COMPLETE WORKFLOW

All-inclusive

$999
per month · Cancel anytime

Connect your research and put AI to work.

  • Analytics & both libraries
  • AI research agent
  • MCP access
  • 10,000 credits every month for MCP and the agent
  • 3 seats included

Prices exclude applicable taxes. Extra seats ($49/month each) and credit packs are available in your account. By purchasing, you agree to our Terms of Service and Refund Policy.

Is your competitor
already here?

Search by brand, domain or URL to check our database before you start.

Before you dive in

A few things
to know.

What is included in each plan?

Analytics covers Overview, Monthly Stats and brand profiles for Meta and Google. Ads Library covers creatives, concept families and search by text or meaning. Funnels Library covers captured funnel screens, quizzes and paywalls. All-inclusive includes all three, plus MCP and the AI agent with a monthly credit allowance.

Can I start with one module and add more later?

Yes. From inside the product you can switch to All-inclusive at any time; you pay only the difference for the rest of your current billing month.

How do credits work?

MCP and the AI agent use credits: one credit is one creative, one funnel screen, or one analytics row returned, and an agent answer also covers the AI work behind it. All-inclusive includes 10,000 credits a month, shared by your team. Extra credit packs are available in your account and count towards the month you buy them in.

Can I cancel at any time?

Yes. Cancel from your account settings; you keep access until the end of the period you have paid for. See the Refund Policy for the details.

Which advertising platforms can I research?

Switch between Meta and Google in Analytics to explore each platform. The available breakdowns depend on the source; Facebook pages are specific to Meta.

Do ad counts show a competitor’s spend?

No. Analytics shows advertising activity and changes in ad volume. Use these signals to choose what to research next; they are not estimates of spend, revenue or conversions.

How do you find web2app funnels?

We monitor public ad libraries and follow the destinations advertisers use to identify brands, domains and web funnels.

Your market.
A clearer perspective.

Find the research tools that fit your team's next decision.

See plans ↗